Hey, I’m Erin.
I’m a career coach for marketing, PR, and creative leaders who are great at what they do and stuck on what’s next. I spent 16 years in that seat myself, most recently as Director of Integrated Marketing at The Bouqs Co. Now I get people unstuck, and I consult with brands on PR and integrated campaign strategy.
Two Ways to Work with Me
FOR BRANDS
Integrated marketing toolkit: partnerships, thought leadership, paid social, CTV, influencer, and email. Plus, AI-era PR and visibility.
Consulting
FOR PEOPLE
For marketing, PR, and creative managers and directors who know something needs to change but can’t see what. We get you clarity, then a plan you’ll actually follow.
Career Coaching
SELECTED WORK
Some Cool Things I Made Happen
INTEGRATED CAMPAIGN
CTV + CREATIVE DIRECTION
CATEGORY EXPANSION
I figure it out, so you don’t have to.
Teams at The Bouqs Co. called me the glue. I was the one who figured out how strategy, creative, and the people doing the work fit together, and made everyone’s job easier along the way.
That same instinct makes me a good coach. I’ve always been the person people come to when they’re stuck, and mentoring is what I’m best at. As a Certified Professional Career Coach, I turn messy career questions into one clear plan.
I know the path because I’ve walked it. I started in PR, and every time the media landscape shifted, I moved with it: into social, then influencer and partnerships, and finally nearly seven years leading integrated marketing at The Bouqs Co.
For brands, I bring the same scrappy, creative approach. My specialty is making things look bigger than they are: launches that punch above their budget, and small teams that show up like big ones.